Franchise several joy a few anxious!

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" Commercial franchising management regulations " will be the end of the year comes on stage, please refer to regulations, don't be franchisee beauty trap pest. The franchise is now becoming a fashionable word, look around the high streets and back lanes, beauty shop, laundry shop, printing shop, headwear, clothing store, shop glasses shops are signs deja vu stores. Open the computer, " 80000 yuan to the ", " to be your own boss ." " join " advertisement is overwhelming. Franchising is really steady money attractive " xiangbobo "? In an interview with reporters, which " how deep the water is " far from being an outsider can understand, investors can not think thrice before acting.
Franchise in the spike frequency draw lawsuit
Guangzhou Liwan District people's court heard together by " franchise " triggered by the case, Guangzhou " public spectacles " dozens of franchisee think headquarters the " back to the first half of the year " that promise is not fulfilled, the court, and requested the headquarters returned nearly 2000000 yuan to join in a fee. The reporter learned from the court, similar cases in recent years in Guangzhou frequently, many do not have to join the qualified enterprises to develop the franchisee, the franchisee blind investment to lose when the incident occurred.
The " public spectacles " court in which a franchisee of Mr. Wang told reporters, after his come off sentry duty has been idle at home, in 2002 May, he was a Franchise Exhibition. " Do poineering work first half of eighty thousand, claiming that the " of " public spectacles " glasses shop, to tell him just to pay 80000 yuan can open a person 500000 yuan to build brand-name glasses shop, only time of half an year can recover the investment costs. Mr. Wang thought movement, took the most lifetime savings to pay 30000 yuan to join in a fee, and the glasses shop signed 5 years of contracts, prepared in Guangzhou city flourishing a section of a highway to open a store. But then the situation greatly beyond the expect: guarantee gold 15000 yuan, the initial purchase cost 30000 yuan, the purchase of computer optometry instrument spent 40000 yuan, decoration store spent 30000 yuan, buy focimeter and other ancillary equipment have spent nearly 20000 yuan. Mr. Wang has not opened, it has spent 170000 yuan, far beyond the original " eighty thousand business " budget. Mr. Wang had to everywhere debt, until 2002 September, the franchise was able to be opened.
Later the situation even more from Mr. Wang control: not easy to open a shop, but found that don't make much money, but a lot of money, to pay the monthly management fee of 5% of the headquarters, 3% processing fees, 3% of the payment, plus $8000 a year in advertising, employee transfer fee. A wide variety of expenses, come down one year, Mr. Wang's store has been in deficit brim, " back to the first half of the year " promise is reduced to a mere scrap of paper.
After Mr Wang didn't know, " public spectacles " in Guangzhou has developed dozens of stores, most of these stores like him in trouble. According to the operating conditions, the best of stores to the recovery of investment costs also need 7-8 years, but at the time the contract period of 5 years has passed, and to pay the fee in order to continue to operate. But the worst franchises would need 80 years to return to the present! Mr. Wang and other franchisees realize himself cheated, who in 2004 April to the Guangzhou court of Liwan District filed a class action lawsuit, asked the shop to return the franchise fee, margin of various amounts of nearly 2000000 yuan.
It is understood, as Mr so joined in road trip with people not only in the glasses industry there are plenty of people who, in the other industries it is often seen. In the beauty industry for many years of the Miss Lin told reporters, beauty shop also beware " beautiful trap ". According to miss Lin, the beauty industry to join the most is not the true sense of the franchise, the vast majority of joined only buy their beauty products. Join in at the beginning of, enterprise also promised training employees and provide on-site technical guidance, but these franchisees are mainly located in the field, each staff from the board and lodging costs must be made by joining the vain, for most franchisees is a big expense.
Beware of the franchisee's " beautiful trap "
Franchising is the concession will have their own trademarks ( including service marks ), businesses, products, patents and proprietary technology, mode of management to the franchise contract was awarded in the form of concessionary person use, according to the concession contract, in concessionary person unified business model in business activities, and to concessionary who delivered the corresponding costs. Franchise as one important marketing mode and chain operation is one of the main form, is now become the domestic enterprise implementation low cost high speed expansion important means. However, in the franchise business activities, many companies use false advertising ( such as high yield, high return ) joined the recruitment, defraud join join in gold; some even borrow franchise in the name of the country banned the pyramid retailing activities; some consultation mechanism also intends to excessive speculation franchise, from for the benefit of.
The reporter understands in interview, the blind development of the franchisee, known as the " join trap" enterprises are mostly small businesses, most of them the strength is not strong, poor operating conditions, the development of joining only for the purpose of using the capital market rapidly expanding franchisee. It is understood, before being joined to the court of Guangzhou " public spectacles " is a registered capital of 1000000 yuan of family enterprises, was founded in 2000, the company started in 2002 to join the successive already 3 years of deficit, the development of joining in the very great degree is only to turn the management predicament. A reporter for the " public spectacles " headquarters interviews was told, the enterprise has to stop the activity that enrol business, began to concentrate on " cultivate, foster joined ". Franchise in the " public spectacles " experience is not exceptional, in fact, almost all of the franchise industry has secret worry. According to the China Association of chain management statistics, as of the end of 2002, the country has more than 3000 licensed operation projects and more than 2 operating point. From look on the whole, franchise headquarters are usually smaller, strength is not strong. Many charter of the enterprise culture, management team, financial strength, management foundation is weak, some franchisees expand blindly, cause chain of quantity to a certain scale will lose the control force headquarters, to cause more serious loss. Some enterprises in the first years held each May " Franchise Exhibition ", second years of operating condition is the problem. Some experts pointed out that, inadequate control and join the whole quality, the credibility of development level of social and legal environment, more result from the enterprise 's own management ability.
At present all over the country concessionary join in business activity is still like a raging fire, small investors how to safeguard their own interests? According to our original trade ministry came on stage 1997 " commercial franchising management approach ", carry out the franchise investment company must have a registered trademark, trade name, products, patents and unique can be imparted to the management of technology and know-how, and there are more than a year of good operating performance. The expert reminds Entrepreneur : don't be confused by attractive conditions for joining, should know more about joining the actual strength of the enterprise and relevant product quality, staff quality, investment redound cycle related situation before making a decision.
The new franchise regulation should be introduced as soon as possible
Deal with one another are impossible to guard against "join in trap ", have joined the question: why some successive 3 years of deficit enterprise can in the major media stately to play the " join " advertising? Who will review its joined qualification? Deceived joined the get compensation? However, these problems can not be satisfactorily answered.
Reporter recently joined sued " public spectacles " case interview Guangzhou Liwan District people's court, the answer is: due to the lack of corresponding legal basis, to join in this case did not occupy a favorable position. China chain store and Franchise Association President Guo Geping talks about during the interview, the current relevant laws and regulations has become our country's the franchising business development key. Although the domestic franchise market is developing rapidly, but the associated " concessionary management byelaw " but failed to publish, can not guarantee the franchising code development. Due to the current for franchising policy of no force, chartered the occurrence of both some disputes on the unsolved. While some local protectionism is more inclined to make some concession business or joining in strange land disputes, interest cannot get effective protection, and then affects enterprises' trans regional expansion and the potential franchisee investment plan. The expert points out, " in foreign countries, franchise financing activities and public issuance of stocks as must be strict supervision, but in our country is almost out of control. China's trade Ministry issued the " commercial franchising management approach " is only 3 pages, and the corresponding code is a thick book. "
Reportedly, the new " commercial franchising management regulations " will be the end of the year comes on stage, the rules are very specific, have what kind of qualifications to be a franchisor, franchisee, have unique technology, there is no training management personnel of the technology, there are no practical to store business guidance ability, chartered join in contract should how to develop, and how to prevent commercial fraud, " Regulations " have rules. " Regulations " also stressed on franchising regulation, establish filing system, franchising enterprises to the local economic and trade departments registration, foreign enterprise or cross-border delivery franchise enterprises must go to the administrative department of the state to apply for registration, and submit the outside more than two successful operation of the shop information.
The expert reminds franchise, franchise headquarters headquarters not to rely on investment and tangible property to expand, but by intellectual property, trademark, unique commodity, even invisible patent, copyright, management of technology development, in China, the franchisor and franchisee and many courses need to consider. Even in the regulations, the operator should keep calm attitude franchise, beware of falling into the trap of " intentional or not join ".
http://jackchen2012.edublogs.org/2012/08/29/foreign-language-college-female-students-started-a-small-noodle-shop/